Launching a book is exciting, but making this process a success takes more than an author enthusiastically ripping open a box of newly printed books. Much planning and time goes into developing a launch platform that will engage readers in the target demographic, enabling them to share in celebrating the up-and-coming publication.

So when two books in two contrasting genres from two different publishers are being launched simultaneously, this process can take on an interesting angle.

Followers of my site and social media will know that this year has seen me preparing for the release of Integrate a young adult fiction from Rhiza Press, and A Devil’s Ransom from Rose & Crown Books (an imprint of Sunpenny Publishing). Over time I’ve learned some valuable lessons about the publishing-launch process.

If you’d like a snapshot into these thoughts, drop on over to Iola Goulton’s Christian Editing Services. She’s been hosting ‘book launch case studies‘ – and I have the pleasure of being her guest today. Thanks Iola! 🙂

Iola Goulton provides freelance content editing, copyediting and proofreading services for writers, specialising in adult and young adult Christian fiction. Not only does she use her professional skills to bring out the best in an author’s current work, through a number of forums she also provides resources to help equip writers for ongoing development of their craft and greater understanding of the market.